Content Strategy for the Web. Kristina Halvorson, Melissa Rach

Content Strategy for the Web

ISBN: 9780321808301 | 240 pages | 6 Mb

Download PDF

  • Content Strategy for the Web
  • Kristina Halvorson, Melissa Rach
  • Page: 240
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9780321808301
  • Publisher: New Riders
Download Content Strategy for the Web

Free download pdf ebooks files Content Strategy for the Web 9780321808301

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

The Publishing Training Centre - Content Strategy for the Web
A practical one-day course for the hands-on web editor or content manager. Content Strategy For The Web Video Book Review - Media Rumba
This book is an excellent source for those who want to get into online content marketing, web design, UX design and social media. Content Strategy for The Web | Taylor Garries
This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. The book has an  10 benefits of having a content strategy for your website
10 Benefits of having a content strategy for your website. Perhaps you have said or thought the following regarding web content: The designer will help me figure   Content Strategy for the Web
copy of Content Strategy for the Web for everyone I needed to influence. Two years “Content Strategy for the Web is the most important thing to happen to user  Book Review: Content Strategy for the Web, 2nd Edition - Sundog
If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. Along with Melissa  Content Strategy for the Web (Voices That Matter):
Trade in Content Strategy for the Web (Voices That Matter) for an gift card of up to £2.02, which you can then spend on millions of items across the   Content Strategy for the Web - Karen McGrane on Vimeo
Oct 30, 2010 - 46 minWeb content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations The Case for a Web Editor-in-Chief | Meet Content
As described in Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach: "It's critical for each person to know what 

Pdf downloads:
Free audio books with text download The Stiehl Assassin 9780553391541 (English Edition)